A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you. (more…)
Creating a digital strategy for 2016 can be much simpler than most people think. Do your research correctly and you can have it on a single page. All jokes aside, mostly it depends on your business needs and the amount of time and resources that you can dedicate to digital media. Whether you create your strategy on one or 100 pages, your priority needs to be on setting it up on time, and not hoping for the best in all working scenarios. There is no real recipe for making a proper digital strategy but these tips will certainly help you in making one your business really need. (more…)
According to Ascend2’s report, 85% of conducted companies think video marketing is a very useful strategy. Video marketing is rated as highly successful with 25% of companies, other 60% stated video marketing can be relatively successful. Due to this report, the most important goals achieved with a video marketing strategy is the expansion of brand awareness, the increase of online engagement and leads generated. 48% of surveyed companies have stated that the biggest obstacle to video marketing success is when they don’t have an effective strategy. The respondents were US and international marketing, sales and business professionals. Around 50% of the marketers stated customer testimonials, the explainer or tutorial videos, and demonstration videos are the most effective types of video content that can be used in a marketing strategy. (more…)
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content: (more…)
Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of relevant content. Companies are investing more money in content marketing, stats show that 70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013, and 24 percent of organizations now devote 50 percent or more of their budget to content. If you want to create quality and effective marketing content, you should consider constantly evaluating your efforts. Best way to improve your content marketing efforts is by defining key points: (more…)
Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of them already use content marketing in some form. Here are some tips what you can pay attention to if you want to make a big business push while creating your content: (more…)
According to the latest IAB Internet Advertising Revenue Report, U.S. internet ad revenues hit a record-breaking $13.3 billion in Q1 2015. Online ad revenue rose 16% compared to 2014’s first quarter record-setting total of $11.4 billion. Due to these results, brand marketers need to be aware of the effect digital has on consumers everyday routine while creating a marketing campaign. “Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital,” said Sherrill Mane, Senior Vice President, Research Analytics and Measurement, IAB. This report shows revenues have increased significantly since data collection began, back in 1996.
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Our Brid.tv video player, powered by Google Analytics, provides our users data, that is always up-to-date, accurate and in-depth in analyzing user traffic. The good news? It’s available both to our Standard and Premium Publishers. Our analytics shows stats for both aggregate views and per individual video. It delivers views and uniques for your videos, top videos, detailed engagement metrics, geography down to city level for each video, social stats (shares and views on sites like Facebook and Twitter), as well as insights into what operating system your viewers are using.
Once you sign up to our platform, Brid will automatically crawl your site and grab your Google Analytics code. Here are the needed steps you need to follow to activate Google Analytics reporting in Brid: (more…)
Retailers To Take The Lead In Digital Ad Spending
Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. As for video content, eMarketer states retailers will account for 19.9% of the total video ad expenditure ($7.77 billion). Here is some more data that show the importance of video content in retailer’s marketing strategy. (more…)