With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today.
As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, trends that currently are in focus of most marketers. Unlike in previous years, this time we’ve asked the same people that helped us demystify influencers and influencer marketing to share their thoughts on trends that will drive marketing in 2017.
Year in, year out every December gets overcrowded with ‘next year marketing trends’ articles. Yes, I too have joined the hype, after all BridTV is at the forefront of the tech rat race with access to both, new tech achievements and publisher trends. But, let’s change the approach to ‘trends in marketing’ topic this time by discuss what has happened in 2016 first and then, later on, predict 2017 trends.
I’ve made a few spot-on predictions about ‘trends that will dominate in 2016’, here’s how things really panned out.
If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing. (more…)
In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice. (more…)
As we have mentioned in our previous post, 2015 was the year of explainer and product feature videos for retailers. We are still waiting to see what will be the outcome in 2016, meanwhile here are several types of video content you could use for your website as a part of your video marketing strategy. (more…)
In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital retail channels etc. One of the most effective ways is to use video content as a tool to present their products. (more…)
CMI’s latest B2B enterprise content marketing report shows that 74 percent of the content marketers stated they have a content marketing strategy, but only 22% rates it is effective. Around 35% of B2B content marketers that have content marketing strategy stated they document their strategy. The report shows that 87% of the content marketers stated they use some form of content marketing. (more…)
There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.
We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.
With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?
There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. (more…)
A quick overview of the stories that matter in the world of video content marketing during the last week from January 25th to February 01st, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out. (more…)