Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:
- How important is video today for their digital strategy?
- How do they use it to promote their business?
- Do they include FaceBook native video, YouTube channel and/or independent video platform?
- And finally do they take notice of their mobile visitors?