How Important Is Video For Your Digital Strategy? (Part I)
by | Mar 23, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

How Important Is Video For Your Digital Strategy? (Part I)Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And finally do they take notice of their mobile visitors?

(more…)