First of the three-part series blog post aims to describe all the advantages and benefits of using video when promoting your product or service.
It’s 2016 and having a video content today is one of the essentials for any business big or small. What you probably never though of is how video influences human’s behavior. Stats show our experience of the world is perceived 83% with our sense of sight. From a content marketing point of view you can say that’s why video is the best medium for engaging and converting audiences to customers. By closely following the info about how video content affects the brain, marketers can better understand their audience and adjust content to them. (more…)