The face of the World Wide Web has certainly changed. Over the past several years we’ve seen a massive growth of online video, and with an abundance of connected mobile devices, accessing information is easier than ever. Video is also the main driving force on the current B2B scene. YouTube remains the most influential public video platform, practically dictating the video content marketing scene. Lately though, video creators and video advertising companies are beginning to seek business elsewhere. Major advertisers like Verizon, Pepsi, Walmart, Volkswagen, Toyota, and many others, are no longer advertising on YouTube, because they’ve seen their promoted content right next to videos that also promote extremist views or hate speech.
Such events are making a dramatic impact on the video industry, and as a result, many business owners are simply turning to native website advertising options powered by alternative video platforms such as JW Player or BridTV.