2 years ago we’ve talked about growing popularity of video ads. As predicted visual content, videos especially have become the focal point of many businesses. Brands are creating more videos, utilizing live streaming to engage with new audiences, investing heavily into video content, effectively embracing engagement and interactive as the main advantages of video. Right now if a video isn’t a central part of your digital marketing strategy, your business is suffering.
As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.