What Does It Take To Become An Influencer?
by | Dec 13, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

What Does It Take To Become An Influencer?Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer

I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular.

During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the hottest and most effective strategies for any business; big or small. Recently, we’ve experienced a significant traffic boost thanks to our Online Marketing Tactics Of Experienced Marketers, which got us thinking about the real, tangible power of the influencers.