Mobile HTML5 Video Advertising
by | Nov 20, 2015 | Editorial, Marketing | No Comments
Mobile HTML5

Mobile video has been growing steadily for years and now mobile video consumption has escalated, becoming, for video advertisers and marketers, their number one concern.

The Rise of Mobile Video

Let’s remind us about the latest stats that prove the impact mobile has on the video industry: (more…)

Don’t Worry You Are Already Using An HTML5 Player With Brid.Tv
by | Oct 15, 2015 | Editorial, Monetization, Video Industry News | No Comments
HTML5

Chrome Pauses Flash

On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content. (more…)

All Video Ad Formats For Your Videos via BridTv
by | Sep 29, 2015 | Editorial, Monetization, Platform Updates | No Comments

Brid provides to our publishers various ad formats and supports different ways to deliver video ads:

VAST & VPAID support

Go big or go small, as you can simply enter any IAB standardized ad tag and your ads will start appearing. Our player is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST and VPAID standards. With VAST & VPAID support implemented in your platform and player, you will be able to run a variety of video ads (including third-party video ads).vpaid

(more…)

Even More Reasons to Power Your Online Video With Brid.tv
by | Sep 4, 2015 | Editorial, Platform Updates | No Comments
Online Video

Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.

The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)

HTML5 For New Industry Standard
by | Aug 19, 2015 | Video Industry News | No Comments
HTML5

IAB is going to set HTML5 as the new industry standard in interactive marketing, and discard Flash, who have advertisers used for a long time as a standard for making interactive ads online. IAB made this official in its latest document “IAB Display Creative Guidelines,” where the organization recommended the industry to migrate from Flash to HTML5 technology. According to Scott Cunningham, senior vice president of technology and ad operations at IAB, Flash  is not interoperable across devices. HTML5 has proven more effective than Flash as it shown to be  a more open web technology for which the browser support cross-platform sets the stage for more rich, complete and personalized experiences to share with the users, regardless the device they use. The state of Q1 2015 shows 5.35 billion rich media impressions were thrown away on mobile devices, as they were defaulted to Flash instead of HTML5. (more…)

YouTube’s Native Support For HTML5 Is Now Official
by | Jan 29, 2015 | Video Industry News | No Comments
you tube

Not surprisingly, after a few years of prolonging the inevitable, YouTube finally decides that Adobe Flash is no more the first choice for the video publishing giant and officially announced its default support for the more modern HTML5.

HTML5 with its more efficient buffering and lighter coding in general and most importantly, native implementation in most modern web browser on desktop or mobile devices (do you hear that FireFox?), has long been seen as the logical successor to Adobe Flash.

“Four years ago, there were limitations in how HTML5 performed compared to Flash that held it back from becoming our preferred platform for video delivery. But now, The benefits of HTML5 extend beyond web browsers, and it’s now also used in smart TVs and other streaming devices.” Richard Leider, Engineering Manager.

It seems that this is the right move from Google which clears the air for other video publishing businesses in choosing the right format for their video platform.

What does this mean for Brid.tv which has natively supported HTML5 from the start with Flash fallback? Well for us, this news only confirms that we’re on right path with our player and our business model and we’re likely to continue to improve it with the help of our subscribers, of course.

http://youtube-eng.blogspot.jp/2015/01/youtube-now-defaults-to-html5_27.html

BridTV Player Skins
by | Mar 28, 2014 | Editorial, Platform Updates | No Comments
BridTV Player Skins

Custom made (themed) bridTV Player Skins for our platform users

We released the platform with 6 official skins but our crack Team of designers and developers are constantly working on creating new skins and we are currently standing at 20. This number will of course only go up and all of them are free to use. (more…)