As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority.
Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
Chrome Pauses Flash
On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content. (more…)
Brid provides to our publishers various ad formats and supports different ways to deliver video ads:
VAST & VPAID support
Go big or go small, as you can simply enter any IAB standardized ad tag and your ads will start appearing. Our player is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST and VPAID standards. With VAST & VPAID support implemented in your platform and player, you will be able to run a variety of video ads (including third-party video ads).
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.
The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)
IAB is going to set HTML5 as the new industry standard in interactive marketing, and discard Flash, who have advertisers used for a long time as a standard for making interactive ads online. IAB made this official in its latest document “IAB Display Creative Guidelines,” where the organization recommended the industry to migrate from Flash to HTML5 technology. According to Scott Cunningham, senior vice president of technology and ad operations at IAB, Flash is not interoperable across devices. HTML5 has proven more effective than Flash as it shown to be a more open web technology for which the browser support cross-platform sets the stage for more rich, complete and personalized experiences to share with the users, regardless the device they use. The state of Q1 2015 shows 5.35 billion rich media impressions were thrown away on mobile devices, as they were defaulted to Flash instead of HTML5. (more…)
Not surprisingly, after a few years of prolonging the inevitable, YouTube finally decides that Adobe Flash is no more the first choice for the video publishing giant and officially announced its default support for the more modern HTML5.
HTML5 with its more efficient buffering and lighter coding in general and most importantly, native implementation in most modern web browser on desktop or mobile devices (do you hear that FireFox?), has long been seen as the logical successor to Adobe Flash.
“Four years ago, there were limitations in how HTML5 performed compared to Flash that held it back from becoming our preferred platform for video delivery. But now, The benefits of HTML5 extend beyond web browsers, and it’s now also used in smart TVs and other streaming devices.” Richard Leider, Engineering Manager.
It seems that this is the right move from Google which clears the air for other video publishing businesses in choosing the right format for their video platform.
What does this mean for Brid.tv which has natively supported HTML5 from the start with Flash fallback? Well for us, this news only confirms that we’re on right path with our player and our business model and we’re likely to continue to improve it with the help of our subscribers, of course.
It’s time for a new Brid TV version – Here are a couple of things we have been working on:
—Optimized the Brid player and reduced its size
—Added an option to prefer Flash player instead of HTML5 (for VPAID ad users) (more…)
Custom made (themed) bridTV Player Skins for our platform users
We released the platform with 6 official skins but our crack Team of designers and developers are constantly working on creating new skins and we are currently standing at 20. This number will of course only go up and all of them are free to use. (more…)