Prebid Integration: How Does Header Bidding Work?
by | Mar 27, 2019 | Editorial, How To..., Marketing, Monetization | No Comments

Header Bidding

Enhancing Video Monetization With Prebid

In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.

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BridTV: The Native Prebid Video Player
by | Dec 26, 2018 | Editorial, How To..., Monetization, Platform Updates, Video Industry News | No Comments

BlogImage_26_12_18_prebid

For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.

With the latest effort of our dev team, we have incorporated a all-new handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.

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SpotX Header Bidding Built Directly Into BridTV Video Player
by | Jun 19, 2018 | Platform Updates, Video Industry News | No Comments

SpotX Header Bidding Built Directly Into BridTV Video Player

For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.

Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.

Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.

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BridTV Video Player Bidding Solution for Publishers
by | Mar 2, 2018 | How To..., Marketing, Monetization, Platform Updates, Video Industry News | No Comments

BirdTV Video Player Bidding Solution for Publishers

BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.

We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.

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