The official word is that Google is now closer to turning into a one-stop, cloud-based service for major media companies. It was recently announced that Google purchased Mountain View, California-based tech company Anvato. The full details of this deal were not disclosed to the public.
Google has finally launched a new mobile friendly testing tool. The company has increased the mobile friendly ranking factor, as the consumption of digital content on mobile devices is only increasing. They have announced changes in a mobile friendly ranking factor for the upcoming period and have kept its promise. Changes will not harm already mobile friendly sites but others should use this tool to see if their pages are prepared. (more…)
Google announced they will be increasing the mobile friendly ranking factor in the upcoming period. This increase is expected to happen at the beginning of May. This will not do any harm to already mobile friendly sites, as they can use the mobile friendly testing tool to see if their pages are prepared for these changes. It’s important to underline that, if you have a high-quality content, it will rank high even when it is not mobile friendly. Google suggests using the Mobile-Friendly Test and the Webmaster Mobile Guide as support with your mobile-friendly site and a way to improve your mobile site.
Due to the latest Alphabet’s (Google’s Parent Company) study released for Q4 and full year earnings, revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising. The study shows that the total year revenues were around $75 billion. Fourth quarter revenue was $21.3 billion, which represent a jump compared to the predicted $20.8 billion. Earnings per share accounted for $8.67, which represents a jump as well in comparison with the expected $8.09. US revenue was up 24% compared to the previous year, accounting for $10.3 billion. According to the study, mobile search was the biggest revenue growth driver in Q4.
Google stated they plan to roll out fast-loading AMP (Accelerated Mobile Pages) pages into its mobile search results early next year. This project is intended to make pages appear super-fast for those who use mobile devices. The company announced there are partners set to help publishers earn off those pages. Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. The reason these additions are important is because it will enable publishers to have better flexibility to monetize their mobile pages, and to avoid some limitations, like in systems, for example, Facebook’s Instant Articles and Apple News. (more…)