Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.
There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)
Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group. If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business: (more…)
Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online.
When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy. (more…)
Our Brid.tv video player, powered by Google Analytics, provides our users data, that is always up-to-date, accurate and in-depth in analyzing user traffic. The good news? It’s available both to our Standard and Premium Publishers. Our analytics shows stats for both aggregate views and per individual video. It delivers views and uniques for your videos, top videos, detailed engagement metrics, geography down to city level for each video, social stats (shares and views on sites like Facebook and Twitter), as well as insights into what operating system your viewers are using.
Once you sign up to our platform, Brid will automatically crawl your site and grab your Google Analytics code. Here are the needed steps you need to follow to activate Google Analytics reporting in Brid: (more…)