These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.
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Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).
With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
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76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in video next year. Just how huge video has become for anyone’s business just got another confirmation from one of the big guns, FaceBook, announcing changes to their measurement.
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We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
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Recently Facebook officially confirmed the incorporation of a new feature that gives users the ability to stream video to TVs through Apple TV and Chromecast units. As we reported earlier, this denotes testing the ability for people to stream videos — including live ones — making them available from the desktop version of Facebook as well as the iOS app, with Android coming soon.
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During 2016 Facebook introduced its Canvas ad format to businesses. Basically, Canvas ads are mini-websites hosted on Facebook, that are designed to load quickly on mobile devices, which, of course, makes appealing to anyone who wants improve mobile responsiveness for their business. Now, a few months back we have learned that Facebook invested over $50 million to increase video content.
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These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
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Last summer Facebook rolled out its live stream function, Facebook Live. Commercial publishers have already received a taste of it, and are now seeking ways to monetize their content. This practically clears the path for Facebook live streaming video ads.
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So, how do you dominate the current online video market? Simple. First you grab yourselves some mega traffic – yep, Facebook sure has that. Thanks to it ever-rising user base, the leading social network site now boasts 16 million videos uploaded directly to Facebook in June 2016. Utilizing its live video and auto-play Facebook has completely conquered mobile device screens and, according to recent reports, the site is gearing towards being a dominate force on the big screen in users’ living rooms.
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Facebook has proven to be very effective when it comes to targeting people for generating leads and subsequent sales. No matter what kind of business you run, big or small, you can easily access your target group through it. Stats show that 45% of digital buyers worldwide claim that reading reviews, comments and feedback on social media influenced their digital shopping behavior. In today’s market, you need to use every social media opportunity you get to approach to your target group. So, what can you do on your own to approach your niche that will eventually provide your social media marketing and business success? (more…)
