Facebook Video Practice Changes
by | Feb 16, 2017 | Social, Video Industry News | No Comments
Facebook video changes

These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.

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10 Rules for Effective Facebook Marketing [Infographic]
by | Nov 30, 2016 | Editorial, Marketing, Social, Video Industry News | 1 Comment

10 Rules for Effective Facebook Marketing Infographic

Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).

With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?

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Why Your Video Marketing Strategy Needs YouTube, Facebook And A Third Party Video Platform? (Infographic)
by | Oct 27, 2016 | Editorial, Marketing, Social, Video Industry News | 1 Comment

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We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.

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Facebook Jumps on TV Streaming Bandwagon
by | Oct 18, 2016 | Marketing, Social, Video Industry News | No Comments

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Recently Facebook officially confirmed the incorporation of a new feature that gives users the ability to stream video to TVs through Apple TV and Chromecast units. As we reported earlier, this denotes testing the ability for people to stream videos — including live ones — making them available from the desktop version of Facebook as well as the iOS app, with Android coming soon.

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Facebook’s Updating Immersive Canvas Ads With New Features
by | Sep 30, 2016 | Social, Video Industry News | No Comments

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During 2016 Facebook introduced its Canvas ad format to businesses. Basically, Canvas ads are mini-websites hosted on Facebook, that are designed to load quickly on mobile devices, which, of course, makes appealing to anyone who wants improve mobile responsiveness for their business. Now, a few months back we have learned that Facebook invested over $50 million to increase video content.

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Your Video Marketing Strategy Needs YouTube and FaceBook and Brid.TV
by | Sep 27, 2016 | Editorial, Marketing, Monetization, Social | 3 Comments
Video Marketing

These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.

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Facebook Trying Streaming Videos to TV Via Apple’s AirPlay, Google’s Chromecast
by | Aug 12, 2016 | Social, Video Industry News | No Comments
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So, how do you dominate the current online video market? Simple. First you grab yourselves some mega traffic – yep, Facebook sure has that. Thanks to it ever-rising user base, the leading social network site now boasts 16 million videos uploaded directly to Facebook in June 2016. Utilizing its live video and auto-play Facebook has completely conquered mobile device screens and, according to recent reports, the site is gearing towards being a dominate force on the big screen in users’ living rooms.

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How To Reach Your Target Group On Facebook
by | Apr 8, 2016 | Editorial, Marketing, Monetization | No Comments
Target Group

Facebook has proven to be very effective when it comes to targeting people for generating leads and subsequent sales. No matter what kind of business you run, big or small, you can easily access your target group through it. Stats show that 45% of digital buyers worldwide claim that reading reviews, comments and feedback on social media influenced their digital shopping behavior. In today’s market, you need to use every social media opportunity you get to approach to your target group. So, what can you do on your own to approach your niche that will eventually provide your social media marketing and business success? (more…)