Deliver Stunning Video Experience To Your Facebook Instant Articles Audience
by | Mar 15, 2017 | Marketing, Platform Updates, Video Industry News | No Comments

Deliver Stunning Video Experience To Your Facebook Instant Articles Audience

Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.

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Facebook Video Practice Changes
by | Feb 16, 2017 | Social, Video Industry News | No Comments
Facebook video changes

These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.

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Facebook’s News Feed Could Be “All Video” In Five Years
by | Jun 15, 2016 | Video Industry News | No Comments
news feed

Based on the predictions of Nicola Mendelsohn, Facebook VP’s, video content will be the most dominant form of content in your Facebook news feed in the future. She said Facebook users are posting more media-based status updates and less textual content. “If we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video,” she stated. According to the latest stats, 500 million users watch video on Facebook on a daily basis. Nicola Mendelsohn thinks that the main reason for the popularity of Facebook video is because video content offers a better way to tell stories compared to the other types of content.  
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85% Of Facebook Video Is Watched Without Sound
by | May 18, 2016 | Video Industry News | No Comments
facebook video

According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)

Pre-roll for FaceBook Wall Feature
by | Feb 16, 2016 | Editorial, Monetization, Platform Updates, Social | No Comments
Pre-roll

There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)

100 Million Hours Of Video Are Watched On Facebook On A Daily Basis
by | Jan 29, 2016 | Video Industry News | No Comments
Pre-roll

According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. According to Zuckerberg, Facebook is working on a “dedicated place” for people who are visiting this social media site only to watch videos. Zuckerberg stated that Facebook also boasted video ad views, calling out Microsoft Xbox on its use of Facebook and Instagram videos for the Halo 5 launch. (more…)

Parents Post 4.2X More Videos Than Non-Parents
by | Jan 15, 2016 | Video Industry News | No Comments
Videos

According to the latest Facebook stats, new parents post 2.5 more updates on Facebook and 4.2 times more videos than non-parents. The study was based on data collected from the from 8,300 parents of 25–65-year-old and 5 parenting experts. The research also revealed that parents globally spend 1.3X more time on Facebook mobile than non-parents. The social networking service has analyzed Facebook data across 8 markets (Australia, Brazil, Canada, Germany, Mexico, Spain UK and US). (more…)

Facebook Content ID For Video Coming Soon
by | Sep 1, 2015 | Video Industry News | No Comments
Videos

The expansion of Facebook video has significantly increased, but not with some issues. The main issue is that some Facebook users have uploaded video content that they have taken from somewhere else, without the proper rights. These unlicensed video uploads have got brand’s, creators, and other users confused as they don’t that they are doing something wrong while uploading videos from other sites on the Internet. Lately, Facebook announced they will fix this problem by exploring new rights management features so that video creators can control their own content on the site. Nowadays, videos uploaded to Facebook are subject to ‘audio fingerprinting’ via Audible Magic software, helping users to reveal duplicates and unauthorized videos on the platform. This social network is reinforcing existing features and creating stronger video matching tools. Facebook wants to enable this support to its video creators with which it expects to address freebooting issues and fix this problem on a long term basis. (more…)