Facebook Video Practice Changes

Facebook video changes

These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.

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Facebook’s News Feed Could Be “All Video” In Five Years

news feed

Based on the predictions of Nicola Mendelsohn, Facebook VP’s, video content will be the most dominant form of content in your Facebook news feed in the future. She said Facebook users are posting more media-based status updates and less textual content. “If we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video,” she stated. According to the latest stats, 500 million users watch video on Facebook on a daily basis. Nicola Mendelsohn thinks that the main reason for the popularity of Facebook video is because video content offers a better way to tell stories compared to the other types of content.  
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85% Of Facebook Video Is Watched Without Sound

facebook video

According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)

Pre-roll for FaceBook Wall Feature

Pre-roll

There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)

100 Million Hours Of Video Are Watched On Facebook On A Daily Basis

Pre-roll

According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. According to Zuckerberg, Facebook is working on a “dedicated place” for people who are visiting this social media site only to watch videos. Zuckerberg stated that Facebook also boasted video ad views, calling out Microsoft Xbox on its use of Facebook and Instagram videos for the Halo 5 launch. (more…)