Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.
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Unless you slept under the rock for the last couple of years you know how important it is to promote your business with video. And you know how important it is to be present on every screen and every platform. We’ll talk about getting yourself to every screen (desktop, laptop, iPhone, Ipad, Android etc.) some other time. As for platforms we’ll stick with Facebook today.
With potential Facebook Video viewing audience of 1.71 billion monthly active users, it’s easy to see why so many publishers are turning their heads exclusively to Facebook video. A plethora of options Facebook is offering is what keeps it growing. From Live Video over native video posting and video sharing options to video advertising and Facebook Instant Articles, there is something for every type of business.
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These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.
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Based on the predictions of Nicola Mendelsohn, Facebook VP’s, video content will be the most dominant form of content in your Facebook news feed in the future. She said Facebook users are posting more media-based status updates and less textual content. “If we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video,” she stated. According to the latest stats, 500 million users watch video on Facebook on a daily basis. Nicola Mendelsohn thinks that the main reason for the popularity of Facebook video is because video content offers a better way to tell stories compared to the other types of content.
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According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)
There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.
“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)
According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. According to Zuckerberg, Facebook is working on a “dedicated place” for people who are visiting this social media site only to watch videos. Zuckerberg stated that Facebook also boasted video ad views, calling out Microsoft Xbox on its use of Facebook and Instagram videos for the Halo 5 launch. (more…)
Videospot research has evaluated the success of video ads based on their publicly displayed views, likes, comments, and shares. They have analysed pages from national brands, media companies, and local business. According to this research, here are the top 3 Facebook video ad formats for 2016: (more…)
According to the latest Facebook stats, new parents post 2.5 more updates on Facebook and 4.2 times more videos than non-parents. The study was based on data collected from the from 8,300 parents of 25–65-year-old and 5 parenting experts. The research also revealed that parents globally spend 1.3X more time on Facebook mobile than non-parents. The social networking service has analyzed Facebook data across 8 markets (Australia, Brazil, Canada, Germany, Mexico, Spain UK and US). (more…)
Facebook is testing a new section that will enable a dedicated location for users to find, watch or share videos with their Facebook friends. “The feature will be accessed by tapping a Videos icon at the bottom of the Facebook app on iPhone or in the Favorites section on the left-hand side of the News Feed on the web,” stated Will Cathcart, VP of product management for Facebook. This is not the only feature being tested, Suggested Videos and a multitasking feature that allows users to watch a video in a “floating screen” while doing other things on Facebook are expected to be on Facebook’s menu in the future as well. This social giant is also updating its Page Insights analytics section and improving video uploads. Video is most certainly becoming one of the most important concerns for Facebook developers, mainly because of its popularity. According to the Wall Street Journal, Facebook users watch more than 4 billion videos on a daily basis. (more…)
