July 10, 2015

The Power of Emotion in Video Marketing

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that […]
January 29, 2015

How To Balance Logic And Emotions In Video Marketing

Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want. When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product.  According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that […]
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