July 10, 2015

The Power of Emotion in Video Marketing

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that […]
Support