As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube channel and/or independent video platform? And do they take notice of their mobile visitors?
Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube […]
Creating a digital strategy for 2016 can be much simpler than most people think. Do your research correctly and you can have it on a single page. All jokes aside, mostly it depends on your business needs and the amount of time and resources that you can dedicate to digital media. Whether you create your strategy on one or 100 pages, your priority needs to be on setting it up on time, and not hoping for the best in all working scenarios. There is no real recipe for making a proper digital strategy but these tips will certainly help you […]