The online video domination grows
Only a decade ago, after tailoring their video content, video creators were facing with just one problem – adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses. Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% to $7.46 billion this year, and it’s expected to reach over $13B by 2019. Due to this new video industry state of play, marketers are more and more shifting their creatives from Tv to digital. Video makers have to keep in mind how to adopt their content to various types of devices and social platforms out there to get the video in front of as many eyeballs as possible. These are the new rules of distribution video content marketers are facing in the increasingly crowded world of online video.