Third of the three-part series blog post aims to describe the difference between Explained and Demo videos when being used as a marketing tool.
When you involve video into your marketing strategy, you are looking for tips that will get you started with creating a proper video content. Like any form of marketing, video is constantly changing, and as consumer expectations are shifting, your videos need to adapt to this as well. Video content currently accounts for 87% of online content such as blogs and articles. Given such a huge amount how do you make your video stand out from the crowd? It has to be attractive, engaging, interesting enough but informative as well, and wrapped up in a proper form, that will be easily consumable for your customers and future prospects. (more…)