The Power of Emotion in Video Marketing
by | Jul 10, 2015 | Editorial, Marketing | No Comments
emotion

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that way strengthening the video’s persuasive potential. People are easily inspired to act when they get emotional, whether they’ve arrived in this state on their own, or because they’ve been exposed to any kind of emotional content because of their basic need to feel something and social sharing networks are the places where they get this little thrill. (more…)

Do’s and Don’ts of Using Video in Your Content Marketing Plan
by | Jul 6, 2015 | Editorial, Marketing | No Comments
content

Though internet started out as a text-heavy medium, it quickly becoming a visual medium and according to Cisco, online video domination will continue as  80% of all online content will be video by 2019. If you’re a marketing or brand leader, you are aware nowadays that words alone aren’t enough to keep customers engaged, as it’s been proven that video content combines four elements that humans are wired to pay attention to: faces, voices, body language and movement. We are here to help you out with our top do’s and don’ts techniques for creating killer video content. (more…)

Content Marketing Tips for Small Businesses
by | Jun 19, 2015 | Editorial, Marketing | No Comments
content marketing

Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of them already use content marketing in some form. Here are some tips what you can pay attention to if you want to make a big business push while creating your content: (more…)

Set up Google Analytics via Brid.tv
by | Jun 1, 2015 | Editorial, How To... | No Comments
Google analytics

Our Brid.tv video player, powered by Google Analytics, provides our users data, that is always up-to-date, accurate and in-depth in analyzing user traffic. The good news? It’s available both to our Standard and Premium Publishers. Our analytics shows stats for both aggregate views and per individual video. It delivers views and uniques for your videos, top videos, detailed engagement metrics, geography down to city level for each video, social stats (shares and views on sites like Facebook and Twitter), as well as insights into what operating system your viewers are using.

Once you sign up to our platform, Brid will automatically crawl your site and grab your Google Analytics code. Here are the needed steps you need to follow to activate Google Analytics reporting in Brid: (more…)

What Makes Video Content Marketing A Great Tool for Any Business; Big or Small?
by | Oct 31, 2014 | Editorial, Video Industry News | No Comments
Video Content Marketing

Whether you know it or not video is quickly becoming the key way for people to get their kicks on the internet. Various studies show more and more companies are already changing their course towards video content. 76% of B2B companies use videos as an effective video content marketing tactics (1). And Cisco is stating that by 2017, video will account for ‘69% of all consumer internet traffic’ (2). So what makes video content marketing a great tool for any business big or small!? Why should you join in!? And how can we at Brid.tv help!?

In its most used definition content marketing is considered a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action” (3). (more…)