Biggest Problems With Content Marketing And How to Avoid Them
by | Sep 29, 2016 | Editorial, Marketing | No Comments

content_marketingfix
Getting into content marketing is a long uphill struggle. While you work your way towards things like organic traffic, reaching target audiences and actual profit, well, you are most likely to feel the burn of all the bad sides of content marketing. On the flip side, if you persevere the results can be tremendously positive for your business. So, instead of going with endless material and info about your product, just bear in mind that people always want to be entertained while getting useful info – ya know, something they actually need. They will be on the lookout for quality content and reliable info – as opposed to blatant marketing schemes. But we’re getting ahead of ourselves, so let’s start with the bad stuff first. 

(more…)

Tools We Use In Our Content Marketing Efforts
by | Jun 9, 2016 | Editorial, Marketing | No Comments
online tools

If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing. (more…)

How To Reach Your Target Group On Facebook
by | Apr 8, 2016 | Editorial, Marketing, Monetization | No Comments
Target Group

Facebook has proven to be very effective when it comes to targeting people for generating leads and subsequent sales. No matter what kind of business you run, big or small, you can easily access your target group through it. Stats show that 45% of digital buyers worldwide claim that reading reviews, comments and feedback on social media influenced their digital shopping behavior. In today’s market, you need to use every social media opportunity you get to approach to your target group. So, what can you do on your own to approach your niche that will eventually provide your social media marketing and business success? (more…)

What Kind Of Content Works And What Doesn’t Work With Millennials
by | Mar 25, 2016 | Editorial, Marketing | No Comments
millennials

Millennials are becoming the center of attention of the advertisers and marketers around the globe. You must be wondering why are millennials so significant target group? When we get to know what young people do today, we can figure out what older people will do in the future. Practically we could predict their consumption habits, and in which direction we should build our future marketing strategies. (more…)

Media Consumption Is Changing
by | Mar 4, 2016 | Editorial, Marketing | No Comments
Consumption

The consumption of online content via mobile devices is growing. EMarketer’s stats show nearly 1 in 10 US internet users in 2016 will go online only through a mobile device—what eMarketer defines as mobile-only internet users. That figure is expected to rise in the future. Around  79% of B2B marketers stated they had a mobile-friendly site in 2016, shows the DemandWave research. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one. (more…)

Unlimited Ad Calls And New Payment Plans
by | Feb 24, 2016 | Editorial, Monetization, Platform Updates | No Comments

With new payment plans our goal is to evolve as a service, according to our publishers needs, and offer each publisher a possibility to find the most suitable option. Regardless of the changes made we still are the ONLY online video platform on the market which offers with our player UNLIMITED usage of VAST/VPAID ads with our player – unlimited ad calls!

All plans have few features in common: they offer unlimited storage, unlimited encoding and many other features, like customizable skins, ad calls, VAST 3 and VPAID 2 support, HTML5 and Flesh support and others. (more…)

Keeping Up With The Trends: AMP Project
by | Feb 22, 2016 | Editorial, Marketing, Video Industry News | No Comments
AMP

Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web. (more…)

Measure The ROI Of Your Marketing Videos
by | Jan 14, 2016 | Editorial, Marketing, Social | No Comments
ROI

A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you. (more…)

Narrowcasting With Video Content to Boost Engagement
by | Oct 12, 2015 | Editorial, Marketing | No Comments
Narrowcasting

Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group. (more…)

Your Social Media Marketing Plan From Scratch
by | Oct 5, 2015 | Editorial, Marketing, Social | No Comments
Social Media

Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of  your social marketing promotion needs to be carefully planned. Keep notes and follow us. (more…)