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Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: