TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
We are happy to announce our new business and pricing model, created thanks to the feedback from our publishers. Brid.tv is a platform that prides itself on being the first true FREE video CMS platform.To manage this, we came up with a specific revenue share model that keeps our platform free and almost limitless while also being able to cover the costs and keep the platform sturdy and reliable. Here’s how our new business logic works.
Brid.tv FREE plan explained
Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data from across the web and mobile in-app ads. According to this study, YouTube users have a 91% viewability rate of video ads, while the average viewability of video ads across the web (not including YouTube) is 54%. (more…)
Hi there folks!
Now, this is a great news and we are so excited to announce our Brid.Tv improved sharing capabilities that enable our publishers to fully enjoy social sharing potential with Brid.Tv player.
Having in mind the constant domination of Facebook, our Brid team has added support for In-wall Facebook video player display. Now, whenever you share your player on Facebook, the Brid player will embed directly in your Facebook wall and playback with your branded skin! Due to the way we implemented this feature, it is available to both our standard and premium plan users!
Video is becoming a fundamental part of any content marketing strategy. It can positively affect eCommerce, brand awareness, social media engagement, and a lot more. General advice for creating digital content from all marketing experts is to be focused on keeping things short and sweet by making short-form clips. But segmenting your content by length should not be so strict in the world of online video. Although this may come as a surprise to most internet marketers and video content producers, long-form content might become a marketing priority in the future. But first, let’s define the term long-form content? According the FreeWheel Video Monetization Report, here’s how we can slice the industry’s digital video inventory into three buckets:
Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us.
No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all the expectations how do you make your video stand out in 2015!? (more…)
Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some interesting predictions when it comes to the future of mobile video:
Time spent on mobile devices has increased
According to Flurry’s report on the mobile industry, using data collected between January and March of 2014, time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day, compared to 2 hrs and 38 minutes per day in March of 2013. (more…)
Whether you know it or not video is quickly becoming the key way for people to get their kicks on the internet. Various studies show more and more companies are already changing their course towards video content. 76% of B2B companies use videos as an effective video content marketing tactics (1). And Cisco is stating that by 2017, video will account for ‘69% of all consumer internet traffic’ (2). So what makes video content marketing a great tool for any business big or small!? Why should you join in!? And how can we at Brid.tv help!?
In its most used definition content marketing is considered a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action” (3). (more…)
After over one year devotion and hard work, we are excited to introduce Brid video; our HTML5 Video Player and CMS platform. Our goal is simple. We give you a chance to get your videos published and monetized with just a few clicks. We offer HTML5 support and that means your videos and your player will be seen and heard on any device, anywhere.
Among some of our many services we provide publishers and advertisers a chance to work their way around ad blocking and ad block technologies. This is accomplished with ADIQ, which quite simply unblocks VAST & VPAID video ad revenue. That way a video will be seen on any desktop or mobile device.
BridTV as a White Label Solution
We have recently expanded our services by introducing the BridTV White-Label video platform solution. Our users can now achieve business growth more quickly thanks to this reliable end-to-end video SSP solution.
Some of the main benefits of Brid:
- Get your own Brid video player up-and-running in seconds.
- The Brid player is hosted and served by the powerful Amazon Cloudfront CDN.
- Zero Maintenance: Your Video player is always up-to-date. No embed code changes will ever be needed to be done on your end.
- Updates including bug-fixes and new platforms support are automatically deployed.
- Updates are near-instantaneous for our global customers base.
- Monitor your players usages in near real-time.
- Track your video analytics with our powerful Google analytics integration system.
- Integration in your web pages is done in just one embed code that we generate for you. Just copy and paste!
- Already have a YouTube presence? No problem! Add YouTube videos directly into Brid and serve them through your own proprietary player!
- Integration can be done by mere mortals, i.e. non-developers using our user-friendly CMS.
- There are no integration costs, no deployment costs and no maintenance costs, the usual hidden costs of “free download solutions”.
Hope you give us a shot and tell us how you feel about the platform. You can give us a shout out on Facebook, Google+ or Twitter!
— Brid Video Team