TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
We are happy to announce our new business and pricing model, created thanks to the feedback from our publishers. Brid.tv is a platform that prides itself on being the first true FREE video CMS platform.To manage this, we came up with a specific revenue share model that keeps our platform free and almost limitless while also being able to cover the costs and keep the platform sturdy and reliable. Here’s how our new business logic works.
Brid.tv FREE plan explained
Video content is staging a takeover of the Internet, and Cisco predict that by 2017 video will account for 69% of all Web traffic. Videos are great for branding your business, as they give you a chance to develop your company’s personality. Nowadays, 73% of B2B marketers use video as a content marketing tactic. There are lots of things you need to take in consideration while creating your video content, and one of these is that you only get one chance to make that all-important first impression. Brid.tv online video player has got you covered when it comes to offering to your consumers a unique and quality video experience with our intelligent skinning solution.
Use our intelligent skinning solution and create an intelligent skin suited for your web page
Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data from across the web and mobile in-app ads. According to this study, YouTube users have a 91% viewability rate of video ads, while the average viewability of video ads across the web (not including YouTube) is 54%. (more…)
Hi there folks!
Now, this is a great news and we are so excited to announce our Brid.Tv improved sharing capabilities that enable our publishers to fully enjoy social sharing potential with Brid.Tv player.
Having in mind the constant domination of Facebook, our Brid team has added support for In-wall Facebook video player display. Now, whenever you share your player on Facebook, the Brid player will embed directly in your Facebook wall and playback with your branded skin! Due to the way we implemented this feature, it is available to both our standard and premium plan users!
For any business to be successful, choosing the right marketing policy should be a priority. Key points to a good marketing strategy, depending on the business and budget, are choosing where you want to invest more, in traditional or online marketing tools. For years now, many brands have turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. Television, radio, newspapers, magazines, direct mail and trade shows are all good promoting channels, even though the disadvantages of traditional marketing started to become more obvious. Usually very costly and with more time required to sink in, gap between the traditional marketing and online marketing continues to widen.
The benefits of online marketing
Internet is quickly becoming a synonym for effective marketing as it helps companies across the world to target their audience (more…)
Video is becoming a fundamental part of any content marketing strategy. It can positively affect eCommerce, brand awareness, social media engagement, and a lot more. General advice for creating digital content from all marketing experts is to be focused on keeping things short and sweet by making short-form clips. But segmenting your content by length should not be so strict in the world of online video. Although this may come as a surprise to most internet marketers and video content producers, long-form content might become a marketing priority in the future. But first, let’s define the term long-form content? According the FreeWheel Video Monetization Report, here’s how we can slice the industry’s digital video inventory into three buckets:
Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us.
No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all the expectations how do you make your video stand out in 2015!? (more…)
Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some interesting predictions when it comes to the future of mobile video:
Time spent on mobile devices has increased
According to Flurry’s report on the mobile industry, using data collected between January and March of 2014, time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day, compared to 2 hrs and 38 minutes per day in March of 2013. (more…)
St.Valentine’s Day is approaching, you may either love it or ignore it, but you certainly can’t avoid it. With all its hearts, ribbons, puppies, kittens and bubbles, St. Valentine’s Day is certainly one of the kitschiest holidays but it’s also the perfect opportunity for marketers to spread their wings, so to speak. According to Consumer, spending for this Valentine’s Day will be an estimated $17.3 billion — making it the second highest grossing holiday of the year.
Preparing a marketing Valentine’s Day campaign shouldn’t be too hard considering that It’s a perfect opportunity for emotional bonding with your target group (that sounded … odd? – ed). (more…)