So, you’ve decided to create landing page as you latest audience reach tool. Did you know just how important is to choose the call-to-action position on your landing page, because of its direct impact on the page’s conversion rate? (more…)
Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some interesting predictions when it comes to the future of mobile video:
Time spent on mobile devices has increased
According to Flurry’s report on the mobile industry, using data collected between January and March of 2014, time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day, compared to 2 hrs and 38 minutes per day in March of 2013. (more…)
One more CES (Consumer Electronics Show) is more than a week behind us and although there was no real revolution in tech after it’s finished, it brought more than a few exciting evolutions of already existing technologies. For people in video publishing business like us, the good news on CES is that there is, and will be in the future, a helluva lot more screens in the world, to watch your content on.
Big smartphone screens, 2K tablet screens, thin-as-a-paper-laptop retina screens, curved giant quantum dot technologies for TVs, 4K screens, heck, even the smart watches started to emerge all around on CES with their tiny screens and suddenly watching videos on your wrist is not a James Bond thing anymore. (more…)
Whatever your business or target audience may be, get your website and your player ready for Christmas! Last Christmas sites reported, on average, a 27% rise in traffic in pre-Christmas days. Saturday, December 22nd 2013, marks a clear change in browsing behavior giving a lower traffic than the prior days. And traffic on Christmas Eve is about 40% of a normal weekday (1). This means that websites (give or take a day or two depending on the industry) had 10 days between the 12th and the 22nd to exploit their rise in traffic. No reason not to expect a similar scenario this year.
The very fact that the entire platform requires no contracts, no obligations and it’s entirely free for the webmaster to start using from day one and moving forward is in itself new and innovative. It’s a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. You truly get enterprise-level service for no costs whatsoever. It’s tailored towards the big boys as much as the smaller sites. There are no cumbersome forms and contracts to sign.
The player we offer with this service is cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly, next to the fact that it will run pretty much all streaming formats, have an extremely fast loading time and that it’s fully hosted on Amazon Cloud. (more…)