To claim a high spot on the modern-day digital market ladder is a hard and bumpy road. The first step to avoid these bumps is reaching out to audiences worldwide. Acknowledging this means you’ve started your journey towards faster growth. The sheer complexity of today’s online advertising scene brings us to an increased variety of solutions and strategies. In order to achieve what’s best for your own business, you have to look at the bigger picture. Having the right video technology implemented on your web pages is paramount. At no point, however, must you lose sight of what matters the most: audience retention. Keep in mind that a successful online business greatly depends on understanding your audience. The BridTV Video Player Plugin will help you achieve this and more, especially with the latest batch of updates.