Case Study: Fashion/Makeup/HairStyle Videos
by | Dec 10, 2015 | Editorial, Marketing | No Comments

Being a girl in a tough world, in a constant rush, it’s hard. To stay in shape all the time, to look your best, and still have the time to do your daily routines. Nowadays beauty websites are the ones that we rely on to help most of us with providing the best beauty tips 24/7. Which got me thinking on what is the state of video in the online beauty industry. The amount of information available to all the Fashion/Makeup/HairStyle fans out there is astonishing. In the past couple of years, interactive features have become an essential part on websites for most beauty brands. Cosmetics and personal brands have discovered the marketing and advertising potential of the visual medium on the internet and the effect it has on user’s engagement, purchase decision and brand loyalty. Online mobile photo-sharing, video-sharing, and social networking services are important tools today for beauty brands to reach the increasingly growing online audiences on a global level. The method that definitely stands out, when it comes to affecting the popularity of beauty websites with visual medium and growing leads, is the use of online beauty- related  videos. (more…)