The B2B marketing scene changes so fast it’s tough to keep up sometimes. In order to stay on point, you have to make sure that you have a proper strategy in place. Luckily, nowadays there is a variety of ways to establish a simple, yet very effective strategy for your B2B marketing efforts. The modern-day era is absolutely thriving with opportunities in that regard. Thanks to marketing automation, analytics, and personalization B2B marketers have a far better shot to get closer to high-profile clients and more importantly, to get in touch with their target audience when it comes to sales, […]
The Internet is predominantly about online videos these days. People have begun to express and share their thoughts almost entirely through online video form. No wonder most of industry experts and influncers consider video as one of top digital marketing trends you should be keeping an eye on in 2017. Furthermore, making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.