With media consumption changing rapidly our mobile team has been hard at work the past couple of months building the top developer requested features for our player. AMP support for Brid players In case you are not familiar with google Accelerated Mobile Pages (AMP) project, it is enough to know it aims to dramatically improve the performance of the mobile web and it’s backed by many publishers and digital industry giants. What are the benefits for the publishers?
Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.