Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.