According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).
A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses do to ensure their video ad content is seen on any desktop or mobile device?
Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
Ad blockers are now used by ~5% of total internet users and this number is slowly rising, according to Page Far. This fact can really shake both publishers and digital advertisers. The use of the ad-block software wasn’t something publishers and advertisers needed to worry about for the past several years, but these latest facts tell otherwise.
Ad-block software is usually a browser extension, that allows web users to prevent ads from appearing on the sites they visit. Here are a few key facts from the new research: (more…)