More often than before, people are using mobile devices, and according to Cisco by 2018, more than 64% of the world’s population will be mobile users. Here is the current state of the industry that explains why you need to put mobile first while creating your marketing campaign:
Mobile usage has become a part of the everyday routine of an average human being, and lately this trend is passing on the video consumption department as well, as more people are watching video on mobile devices. During the past year, 26% of online video views were on a mobile device, which is a 63% year-over-year growth rate. If this trend rate continues, mobile viewing is expected to overtake desktop viewing by Q4 2016. Although lately, people are watching less TV, they are still watching their videos on other devices, mostly on their mobile phones. Latest results show total daily media time per U.S. consumer is 12 hours and four minutes a day, which is seven minutes longer compared to 2014 results. eMarketer’s data shows that mobile accounts for around 12% of the total video watching time, and that an average consumer spends two hours and 51 minutes a day this year on mobile devices.
Mobile advertising is exploding and many experts predict it will grow much faster than all other digital ad categories. The mobile ad market worldwide will account for more than 50% of total digital ad expenditure in 2016, eMarketer predicts. That figure represents a 430% increase compared to the state from 2013. Mobile advertising moves quick, and the eMarketer’s research paper predicts mobile video ad spend in US will climb up to $2.62 billion in 2015. eMarketer stats also show that by 2019 mobile ad spend is expected to account for around 72.2% of total digital ad spending.
Due to this mobile video expansion, Google made changes to its mobile searches that benefit mobile-friendly websites and penalize the ones that aren’t properly designed for smartphones. The more mobile-friendly the site, the higher it will likely show in search results on a mobile device. The change applies to individual pages (not entire websites), and it refers to searches in all languages in all countries where Google operates.
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