Spotted The Increase Of Video Ad Viewability Up To 39% Compared To Q4 Of 2014
by | Apr 23, 2015 | Video Industry News | No Comments

The latest Integral’s report shows that in Q1 of 2015 41.8% of online video ads were viewable, which is a 39% increase compared to the previous quarter. This report shows the most common size for online video ads was 300 x 250 pixels, that means that more video ads are served in banners than any other method. According to Integral, campaigns run 75 percent or more of their impressions in in-banner units. This report data is based on hundreds of billions of ad impressions, and similar reports are processed each quarter.

Read more:

Tagged: BridYourVideo, online video marketing, video ads, video advertising