Spotted The Increase Of Ad Viewability In Q4 Of 2014
by | Feb 4, 2015 | Video Industry News | No Comments

Here’s one great news for all publishers and video advertisers out there – According to the latest study done by Ad Science, it’s been spotted the increase of viewability of video ads – from 30% in Q3 of 2014 to 39% in Q4 of 2014. This study also found an increase in completion rate for video ads, from 20% in Q3 of 2014 to 26% in Q4 of 2014. Let us hope for the double figure in 2015.

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Tagged: publishers, The Increase Of Ad Viewability, video advertising, video monetization