Snapchat has generated 6 billion daily video views, which is 3X more since May. On of the most important benefits Snapchat has for all the video makers out there is its ability to tap into hard-to-reach demographics, as more than 60% of 13 to 34-year-old US smartphone owners consume the service, which is available only on mobile devices. Stats show that the platform is expected to generate $100 million annually. Those figures sound promising since the platform is still very much in its early experimental stage. For now, most video on Snapchat isn’t monetised.