According to HubSpot, 85% of businesses use video as a marketing tool. So, it’s safe to say that you probably know how this medium can help your business. After all, humans are visual creatures, and we’ll remember your business more if you serve us with a combination of moving images and sound. There’s enough proof out there that you can boost your brand through video.
You might already be making this medium or, at the very least, you know you should. But here are some figures for those of you who are still reluctant to invest in video marketing:
If you aren’t leveraging the power of video marketing, then your brand is missing out big time. The majority of people are online in the digital era, so this is where you should be focusing on. You don’t need to rely on expensive TV ads and billboards to get your message across anymore. Just create different online video types and consumers will notice your brand.
We’re here to help you boost your brand through video by suggesting different ways your business should be using this medium. So, let’s get started!
In the digital era, it’s difficult to hold your customer’s attention. Indeed, our attention span is now eight seconds. So, you have to make every second count and do your best to get people to pay attention. Although there’s always some new TV show or viral meme on the internet, you can still create videos your target audience will watch. Engage and show them why they need your brand in their lives!
Other businesses that use video marketing have produced great results. In fact, some of their clips are still remembered after becoming viral. Even though blog posts and text-based content can be effective, they aren’t able to leave a lasting impression on customers like videos are. So, use this medium to promote your brand and products or services, and you’ll easily transform prospects into customers.
And we’ll tell you what you can do to boost your brand through video.
If you’ve just started making videos, your first clip should introduce your brand to the viewers. We suggest that you add a video to your homepage that shows what you do and what problems you can solve. It’s a lot more effective to explain your brand through video than through text-based content.
In fact, the combination of both moving images and audio allows you to describe complex concepts with more ease. It ensures that your viewers won’t leave the video without knowing what you can do to help them with the issue they’re experiencing.
So, take advantage of this and post in-depth videos that outline your product features. You can place them on separate sections of your website, which allows your audience to further explore everything you offer. With explainer videos, they’ll understand your message without any problems.
Guess who your biggest brand advocates are? Satisfied customers! And you ought to have them if you’re doing your job right. Therefore, get them in front of a camera to boost your brand through video. Ask them why they love your product and your business so much and record their answers.
As many marketers know, first-hand accounts perform better than videos of employees who try to make the same pitch over and over again. Indeed, 46% of adults in the USA trust consumer-written online reviews. On the other hand, only 9% of them trust text messages from companies. Regardless of the types of video you create, don’t always cast your employees as leading actors.
In this case, if you want to highlight social proof, try making video customer testimonials as they are more believable. Also, with these videos, you’ll build trust and attract more customers.
As you can see, video content can help you in many areas. It can also help you position your brand as a leader in your industry. The only thing you need to do is record your experts as they share their knowledge, thus educating your audience. You can make a weekly series where these experts give useful tips on anything that relates to your specific niche. As a result, you can increase brand awareness and become famous for your expertise.
Don’t forget to promote your company culture! Through this content, you’ll present what makes your brand unique. And your customers will love seeing this! It is another way you can boost your brand through video.
Believe it or not, showing a human side to your business is important. In fact, it can even influence purchasing decisions of your customers. This is where culture videos come in. Record them to highlight who you are and what your brand is about. You can have quick chats with your employees or film the company picnic, or come up with other ideas that can promote your company culture.
Customers want to relate to the company they’re buying from. If you don’t provide this content, they might choose your competitor instead.
You can easily boost your brand through video. The important thing is to provide content your audience wants to consume. And they want to learn more about your origin story. So, tell your customers how your business was founded to draw them close to you. Focus on the beginning and what kept you going. In addition to that, feature your employees, especially those who have worked for you for years.
You can post this video to social media and, if it works, your followers might share it with their family and friends.
You should follow all the ways you can boost your brand through video we’ve mentioned in this article, especially this last one.
Loyalty is what keeps your business running. Once you attract customers, your job isn’t done. Now you need to ensure they remain loyal to your brand. One way to achieve this is by showing them you’re grateful for them.
Send a personal video where you thank them for their loyalty and support. This video doesn’t have to have high production value. In fact, your customers will appreciate it more if it appears authentic.
No one can deny the power of video marketing today. So, the right business move would be to capitalize on the popularity of this medium. Video allows you to create both visual ads, explainers, and other types that are suitable for your brand. Make use of this versatility and start conquering the video marketing world as soon as possible!