It’s tough competing in the OTT realm. The greatly expanding online advertising market now sees more and more businesses shifting their gaze towards OTT media services, especially when it comes to mobile and desktop video. Most publishers, are not only keen on tapping into this particular market, but they are also determined to improve their overall functionality of their sites and content delivery methods; which, in turn, focuses on boosting ad revenue and ROI. By offering Roku integration, and support for Fire TV via MRSS feeds, we create a more flexible and streamlined video player tech.
We understand that most of our clients are striving to enhance their products and business models with premium viewing experiences. By incorporating a variety of specific features on our video platform we create more opportunities for publishers. Thanks to one of our recent system updates, you can now jump on the OTT bandwagon. We have added feed support for creating and managing your custom Roku or Fire TV apps. Fetch any MRSS feed for your playlists on your respective screens.
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Our idea is to give you a chance to leverage your own technology and make things work as smoothly as possible. Think of this is as yet another effective way of extending your audience reach. It’s an intuitive and simple out-of-the-box solution. That’s right, all MRSS feeds are made to spec and work out of the box.
In a nutshell, BridTV supplies feeds for all user-created playlists from the CMS, as well as feeds for all types of dynamic playlists. That’s right, these feeds can easily be utilized for custom implementations with both Roku Direct Publisher and Amazon creator for FireTV.
In case you haven’t heard, Amazon’s Fire TV set-top box and Fire TV Stick streaming media stick open the doors to top-notch content, which denotes an amazing assortment of blockbuster flicks and over 200,000 TV episodes via Amazon, Netflix, Amazon Instant Video, HBO GO, and so on. The service also features 1,500 apps and games (available to customers in the United States, United Kingdom and Germany – the Fire TV Stick is available to customers in the US, UK, Germany and Austria.
People associate Roku with streaming and that’s no coincidence, because they are one of the is companies that pioneered streaming for TV. It’s basically very cost effective to have Roku streaming players, as an alternative to traditional TV. The process of setting up Roku is very straightforward – just switch your TV on, connect to the Internet, and set up a Roku account. All that’s left to do is stream your favourites. Roku also provides devices that are incredibly easy-to-use, allowing for fast and effortless search through 4,000+ free and paid channels.