As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
Even Google hinted mobile enabled websites will be awarded. They increased mobile friendly ranking factor which basically means that if your website is mobile friendly, it’s Google search referrals will go up.The rise of #mobile video #advertising #infographic Click To Tweet
Don’t worry if you are BridTV publisher. We’re keeping up with the latest mobile trends adopting Accelerated Mobile Pages (AMP) project HTML, that dramatically improves the performance of the mobile web and already it’s backed by many publishers and digital industry giants.
Media consumption is changing no doubt about it. The rise of mobile video advertising is here and you should be doing something about it. Check it out!
You can download full sized The Rise of Mobile Video Advertising infographic here!