Facebook has proven to be very effective when it comes to targeting people for generating leads and subsequent sales. No matter what kind of business you run, big or small, you can easily access your target group through it. Stats show that 45% of digital buyers worldwide claim that reading reviews, comments and feedback on social media influenced their digital shopping behavior. In today’s market, you need to use every social media opportunity you get to approach to your target group. So, what can you do on your own to approach your niche that will eventually provide your social media marketing and business success?
Analyzing your Competition’s Facebook Accounts is very useful for several reasons: you can learn from their way of promoting their business and use it when tailoring your campaign, you can see what to post and see how their target group reacts to their posts. You can access their target group, and eventually make them become your target group. You can find out in which group they are joined in and join the same or similar one, and finally, you can see how they are interacting with their customers. It’s a great opportunity to learn from others in order to promote and improve your brand image on Facebook. You can learn from lots of businesses that are not from your business sphere about their social marketing activities and how to communicate with your customers on Facebook and get some new ideas.
If you want to successfully promote your business on Facebook, creating a Facebook business Page is the first thing on your to-do list. Most businesses have a Facebook business Page. You can create it in a few simple steps: log in to Facebook, go to your homepage, and select the option “create page”. Afterwards, you need to select the appropriate categories, upload your cover photo, and put all the info required about your company, so your users can be fully informed about the nature of your service, and where and how they can reach you.
By posting regularly, and providing valuable and fresh content, you are making sure your target group doesn’t forget about you, and that they consider you to be a relevant source of information. It’s important to post regularly, but not to be boring. Too many updates can be worse than not enough, and you can lose your followers because of that. The general advice is to post twice a day before likes and comments begin to drop off.
Creating a Facebook group will enable you to interact with your target group and promote your brand image. You can start a discussion there, and invite your members to join, or start their own discussion. This is a great opportunity to get new followers who are interested in the same topic. It’s really simple: firstly you need to login to your account and then click on the “create group” icon on the left sidebar. You need to fill in all required details and choose an icon for your group.
Currently, brands can advertise on Facebook in two ways: ads can appear in the right sidebar or in news feeds. The second option is proven to be more effective so far. If you want to advertise your company by running news feed ads, you need to have a Facebook business page. When you are creating your ad it’s advisable not to make the ad only about you or your product/service, to be creative and original, in other words not to copy other ads you see on Facebook.
Following these steps usually take time and effort, but once you have mastered it, you get the chance to approach your target group and interact with it on a regular basis, which will only improve the quality of your service and expand your online influence.