Publishers Pocketed a 20% Leap in Revenue From Online Video
by | Apr 1, 2015 | Video Industry News | No Comments

The latest results of the AOP and Deloitte’s Q4 Report show that online publishers have pocketed a 20% jump in revenue generated through online video. This is a significant increase from the previous quarter which only saw a 3.4% growth in online video. The AOP (Association of Online Publishers) also found that smartphone and tablet revenues increased by 56% during the last year and an amazing increase in mobile revenues of 78%. Total annual digital revenue has almost doubled compared to a similar report done in 2008. Desktop display advertising still plays the most important part in digital advertising revenues accounting 55% of all generated revenues. Experts comment that publishers can be satisfied, because these stats show they are being rewarded for embracing online video as a platform and most likely they will continue to benefit from it.

Read more: http://snip.ly/nWRt#http://www.thedrum.com/news/2015/03/30/publishers-see-20-boost-revenue-online-video

Tagged: online video, publishers, video advertising, video monetization