Brid.TV Joins Google's Multiple Customer Management (MCM) Program
April 21, 2021

Brid.TV Selected as Partner for Google Multiple Customer Management (MCM) Program

Brid.TV Joins Google Multiple Customer Management (MCM) Program

Los Angeles, California, April 21, 2021: Brid.TV, a state-of-the-art online platform and an enterprise-level video monetization solution, announced today it has become an official partner for Google’s Multiple Customer Management (MCM) program. The MCM program is the latest Google’s effort to ensure transparency and an elite standard of traffic quality in the advertising world.

Brid.TV has been Google’s video technology partner for years now, and it is looking forward to this new chapter in their collaboration. The company worked closely with Google to confirm that its advanced video technology met all the required standards set in the MCM program. After a careful examination it was concluded that Brid.TV’s Quality Score is higher compared to that of other vendors.

“We’re thrilled to be joining the MCM program as we continue to help publishers and content creators expand their businesses,” said Fabien Ricard, Chief Executive Officer at Brid.TV. “Brid.TV is committed to bringing the most advanced video technology that allows publishers to work with confidence. We have also emphasized the importance of transparency, brand safety, and high-quality traffic. The MCM program will allow us to better serve the needs of our publishers.”

The MCM program reflects Google’s initiative to improve the advertising industry and facilitate the entire ad buying and selling process. Google’s addition of Brid.TV to the program proves that the two tech companies share the same goals.

For more information on Brid.TV and Google’s partnership, contact Brid.TV here.

About Brid.TV

Brid.TV is a powerful enterprise-level cross-device online video platform, which offers a wide range of ad solutions. Publishers can host, encode and monetize their videos any way they want, with free ad support from our platform.

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