Traditionally websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. You can expect a similar scenario this year except for one thing. This holiday season, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day. It’s a simple stat that adds up to current trend of raising mobile browsing views and one that shows just how important is to have all your assets adjusted to mobile viewing.
54% of holiday shoppers say that they plan to shop on their smartphones Click To Tweet
People are turning to videos before purchase to help them shop, looking for advice, inspiration, and/or product reviews. Unboxing videos have become a growing phenomenon, as people turn to YouTube videos to inform their purchase decisions. In 2015 alone, people in the U.S. have watched 60M hours of unboxing videos on YouTube, totalling 1.1B views. Websites with videos have similar trends.
It’s obvious this year you need to think about how customers are discovering, researching and ultimately purchasing your product. It requires not just your audience research but focus on those easily overlooked technical facts that my enhance customers experience on your website as well. With video being at the forefront of most of the consumers purchasing decisions keeping them occupied for few more seconds can give you the time you need to convert them.
Last year our stats showed that websites that used our intelligent sites skinning option for their player (either one of 33 pre made skins we offer or customized to their liking) have experienced a rise in click-through rates (engagement) of 30% on average. What more 80% of BridTv users say customized video player ensures branding and engagement!
Whether exposure you are after, sales, additional revenue with your video ads, traffic and bookmark increase or product branding we suggest you catch that Christmas train this year prepared by focusing on moments of intent of your visitors, on both mobile and video, and spice it up with colorful Christmas Holidays skin your player.