People are Watching More Videos on Their Smartphones Compared to 2014
by | Jun 17, 2015 | Video Industry News | No Comments

According to a new IAB study, 35% of viewers are watching more video on their smartphones compared to last year state. More viewers are watching long-form video on their mobile devices than ever before, and over a 1/3 of the surveyed answered that they are watching mobile video content that lasts 5 minutes or longer at least once a day. The IAB questioned 4.800 people in 24 countries. Those surveyed in China, Turkey, Finland, Singapore and Russia were the ones most likely to watch long-form videos on handheld devices.

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Tagged: long form video content, Mobile video, smartphones