According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are limited with video content or not.
Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.
Using outstream video ads provides several benefits, ranging from easy implementation to, of course, being VAST/VPAID compatible. Let’s start with the basics; the ad units. Ad units represent a special section in Brid which don’t require any video content at all. To make things more clear, ad units denote Brid player that has specific options activated, which provide certain advertising and monetization solutions to publishers.
There’s actually a lot of cool stuff to gain by utilizing outstream video ads, but it is best to explain what this involves exactly. It basically places video ads within the heart of editorial content. In addition it opens up new and vast levels of premium video inventory. Its viewable by design on any screen, any device, at any time. It will only load if the ad exists therefore not disrupting user experience.
Outstream Video Ads and BridTV
[brid video=”179829″ player=”725″ title=”Outstream Video Ads and BridTV”]
BridTV provides a simple embed code. You paste the embed code to a webpage of your choosing or in other words on a page where you wish the unit to appear. The outstream unit accepts any compatible VAST/VPAID ad tag to display your videos ads (and, in some cases rectangle banner ads). Considering the fact that viewability is essential for advertisers and publishers, the BridTV outstream unit is specifically tailored to appear only when at least 50% of its real estate is visible on screen. Also, if a user scrolls away from the unit, it will automatically pause playback of the ad content. When ad content finishes playback, the unit will gracefully disappear from the page. #Outstream ad is a video ad unit not tied to any piece of #publisher video content placing video ad within the heart of editorial content. Click To Tweet
It’s also crucial to emphasize that the outstream unit has advanced options. Advanced Options:
– Start ad content muted
– Play inpage on all mobile devices
– Stay in view option
BridTV supports a single ad unit, which is referred to as an outstream unit that can be divided into several types: In-Content – The BRIDTV In-Content outstream unit is an innovative format which positions video advertising within the heart of editorial content. Viewable by design, the format launches when in view on the screen, pausing when less than 50% visible and merging seamlessly back into the page once the view has been completed. It has capabilities to run across all devices, browsers and operating systems without any limitations. In-Slide – The BRIDTV In-Slide outstream unit enters from a user-designated corner of a page and remains statically in view until the ad is completed. When the video ends, the player slides out of the page, returning the viewer to their browsing experience. It has capabilities to run across all devices, browsers and operating systems without any limitations. In-Video – The BRIDTV In-Video outstream unit is a brand-new format to the market, opening up new monetization options for publishers. We will check to see if any video ad inventory is available. If not, we’ll load your 300×250 banner tag on a timeout message, the duration of which is publisher-controlled. In this way you are greatly increasing the fill rate for your video ad inventory. It can run across all devices, browsers and operating systems without any limitations.