According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are limited with video content or not.
Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.
By 2019, #onlinevideos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder #outstream video advertising has emerged as an important revenue source for most #publishers! Click To Tweet
Using outstream video ads provides several benefits, ranging from easy implementation to, of course, being VAST/VPAID compatible. Let’s start with the basics; the ad units. Ad units represent a special section in Brid which don’t require any video content at all. To make things more clear, ad units denote Brid player that has specific options activated, which provide certain advertising and monetization solutions to publishers.
– Start ad content muted
– Play inpage on all mobile devices
– Stay in view option
BridTV supports a single ad unit, which is referred to as an outstream unit that can be divided into several types:
In-Content – The BRIDTV In-Content outstream unit is an innovative format which positions video advertising within the heart of editorial content. Viewable by design, the format launches when in view on the screen, pausing when less than 50% visible and merging seamlessly back into the page once the view has been completed. It has capabilities to run across all devices, browsers and operating systems without any limitations.
In-Slide – The BRIDTV In-Slide outstream unit enters from a user-designated corner of a page and remains statically in view until the ad is completed. When the video ends, the player slides out of the page, returning the viewer to their browsing experience. It has capabilities to run across all devices, browsers and operating systems without any limitations.
In-Video – The BRIDTV In-Video outstream unit is a brand-new format to the market, opening up new monetization options for publishers. We will check to see if any video ad inventory is available. If not, we’ll load your 300×250 banner tag on a timeout message, the duration of which is publisher-controlled. In this way you are greatly increasing the fill rate for your video ad inventory. It can run across all devices, browsers and operating systems without any limitations.