The ever-evolving world of online video platforms never sleeps. From video platform giants and social platforms aiming at new video approach to enterprise level platforms, you can adjust to your liking we’re covering it all here. These are the headlines that market last week from November 2nd to November 9th, 2015. Check them out.
Online Video Platforms Roundup Nov 2 - Nov 9, 2015 news from the trenches! Click To Tweet
How the IAB’s VAST 4.0 will Address Challenges in Digital Advertising
Read more: http://www.thevideoink.com/news/how-the-iabs-vast-4-0-will-address-challenges-in-digital-advertising/
Short summary: On the latest update to IAB’s Video Ad Serving Template (VAST), the document which specifies communication requirements between ad servers and video players. Posted by Evan DeSimone.
The Brands and Agencies Behind the Most Popular Video Ads on YouTube
Read more: http://www.reelseo.com/brands-and-agencies-youtube-ads/
Short summary: The post explains why is it worth knowing which creative agencies have multiple ads in the year-to-date standings. Posted by Greg Jarboe.
5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast
Read more: http://www.onlinevideo.net/2015/11/5-best-practices-for-native-mobile-video-campaigns-hook-em-fast/
Short summary: The post recommends 5 best practices for brands that want to develop creative for native mobile video. Posted by Troy Dreier.
YouTube Rolls Out Mobile Virtual Reality for Android Users
Read more: http://iusbpreface.com/2015/11/06/youtube-rolls-out-mobile-virtual-reality-for-android-users-23305/
Short summary: Users with an Android phone and a Cardboard headset can access YouTube clips by tapping the new cardboard reader to split the video into left and right eye views.