Online Video Already Rules Marketing Strategies
by | May 23, 2017 | Video Industry News | No Comments

Digital video

By now online video should be one of your top marketing tools for engagement, creating leads, branding and traffic. We always say it’s never to late to jump into the wagon. If you’re not convinced yet maybe this study will change your mind. 92% watch videos online every day and 88% watch more video now than they did a year ago! And video is watched everywhere on every screen. In fact much more on mobile than your desktop/laptop computers.

#OnlineVideo is dominating consumers’ screens and marketers’ budgets! Click To Tweet

Back in November StatCounter Global Stats reported worldwide mobile internet use surpasses desktop for the first time ever. And in January this year YouTube reported that the majority of watch time on YouTube comes from mobile.  Add to these the latest online video stats presented by AOL Advertising and you’ll see not only online video is here to stay but not having it in your marketing strategy already hurts your business.

Read more: http://advertising.aol.com/en/blog/digital-video-insights

Tagged: online video