Nowadays, if you’re running your own e-business — big or small — you’re no doubt going to be overwhelmed with possibilities when it comes to exposing your brand. This also begs the question: what exactly are your best moves to ensure that you get your product out the door? In order to answer that we have to take a look at traditional marketing tactics. Each business has to think about search engines, social media channels, email, video, paid advertising, blogging and so on. Having talked to several people in the industry, we’ve begun to explore exactly which online marketing strategy brings the most to your business.
Experienced #marketers have revealed how they handle their own #ebusinesses Click To Tweet
Now then, let’s talk numbers and percentages. According to our recently conducted research, numerous experienced marketers have revealed how they handle their own e-businesses. Each have responded by highlighting a specific strategy. However, the stats you’ll see below convey exactly what means business leaders use as they strive to overcome the challenges of online content marketing.
Just to be absolutely clear on the matter, the percentages refer to exactly how much have the following methods been used within specific individual business endeavors:
In this instance, the category ‘Other’ may refer to different types of digital marketing strategies. Some companies and biz leads have put ‘content creation’ above all else. Others have made it clear that made it clear that whatever means you use, ‘visual marketing’ is your best weapon or solid PR work, acquiring relevant industry contacts etc. Without much ado, here are some examples:
The one tactic that had made the biggest difference to our business is focusing on conversion. Converting traffic into leads and sales. This means making sure that we are driving people to landing pages that add value and help us build our email list. That’s when you start to see a real return.
@Jeff Bullas, http://www.jeffbullas.com/
If I were to pick one tactic that brings the most to Buffer it would be our blog content. Both new content that we publish and also keeping a close eye on our evergreen content and optimizing them for SEO. Blogging is a great way for us to provide value to our wonderful audience while also driving traffic to our website and product pages. It’s a win-win!
@Brian Peters@buffer, http://www.buffer.com
I find the most success with various online communities. I mean all those places where my target audience meets to talk about a specific topic or niche. This includes: online marketing and business related forums, online community sites like Inbound.org and GrowthHackers.com, targeted Facebook and Linkedin Groups, Reddit sub-reddits, etc.
@Marius Kiniulis, http://www.markinblog.com/
Content marketing and social media are perfect for one another and they are powerful when combined. I have found that one of the best uses of social media is to be useful to your followers by giving them content that they enjoy seeing in their social media feeds. Not only will you see engagement levels go up, but conversions as well. You need to be inherently useful to your followers. Not just kind of useful but truly useful and they will keep you close to them. These social platforms are unprecedented because they put businesses and their friends together and their friends aren’t constantly trying to sell to them, so you shouldn’t either. Give them something that is useful to them, and they’ll be happy to complete a lead capture form, subscribe to your e-mail list or follow you on social networks. These permission based marketing vehicles allow small businesses to continually engage with these potential clients and win business.
@Jayme Pretzloff, http://wixonjewelers.com/
The marketing tactic that brings the most traffic to our site is Facebook ads. We use Facebook ads to promote webinars, ebooks and other downloads as well as special offers and even promoting blog posts. What’s great about Facebook ads is there is such a range of options and you can fine tune your marketing as well as your budget and split testing is easy to do as well.
Angela Moore, http://www.SixDegreesDigitalMedia.com
Especially local Facebook groups. No matter your niche or vertical there is a FB group that you can participate in to contribute to the discussion, answer questions, and develop a presence to refer people to your business, often times when they are looking for exactly what you offer. We monitor local groups and neighborhoods’ groups , and when anyone is asking for a recommendation on a lawn care service, we kindly let them know about the GreenPal community. We track the success and 60% of the time we make a recommendation, they signup for our service. Online social media has been our biggest platform that has helped grow our business. With good reviews comes more business. We have been able to capitalize on customers leaving us positive reviews on Google+, Facebook, and Yelp by using unexpected acts of kindness.
@Bryan Clayton, http://www.yourgreenpal.com
We get our best results by emailing our contact database, which has grown from 4,000 to 12,000 in two years. We offer high quality, informational white papers about developments in our industry to help companies solve manufacturing problems.
Bill Peatman, http://www.alanizmarketing.com
Social communities are the first stop. Search is important for those who depend on people looking to solve a problem and don’t have a resource. With that said, quality social activity does help your search rankings. Fortunately, the solution for success in both social and SEO is providing quality information. Visual marketing is an important factor in both Social and SEO.
@Melih Oztalay, https://smartfindsmarketing.com
In today’s digital world, it’s critical for businesses small and large to invest in SEO for their websites. The competition for the highest visibility in Google is staggering, and without the right help, your company’s website might never be found. There are many elements to consider including site architecture, targeted keyword research, on-site elements, link building strategies, Local SEO, and much more. Once you have your website firing on all cylinders, you can start branching out with other marketing initiatives like brand recognition and social media, among many others.
@Brandon Schroth, https://www.gillware.com/
There’s no single answer to that question. You have to know who your ideal customer is. Once you know who, it’s a matter of understanding where they spend their time and attention. Then you deploy marketing campaigns in those channels, and measure engagement metrics like interactions with your brand, leads, and the people who choose to buy from you. If you are working with the right technology and marketing agency you can do this, which will give you the data you need to reverse engineer how people are finding you and buying from you. Once you know that, you can optimize your marketing tactics to focus on channels driving the best ROI.
Jamie Adams, http://www.scorpion.co
10x Content. This is often easier said than done, but 10x content is information on a specific topic that is 10 times better than anything else on that subject. Sometimes this means putting together information from several sources and compiling an ultimate guide, and sometimes this is as simple as a new graphic or visual. When you are marketing a piece of content, you should try to get your piece on an already established webpage. Do not ask websites to create a new post surrounding your work. Simply ask to be featured, and most of the time, the webmaster will be happy to oblige.
Evan Harris, http://sdequitypartners.com
One of the largest B2B channels of growth we’ve had thus far in attracting brands has been interacting in Facebook groups; ‘closed’ groups related to Amazon and Shopify selling have resulted in a significant number of brands using our service. The additional benefit of interacting in these communities beyond selling over social is the networking that inherently comes with Facebook – direct advertising pales in comparison because social-based selling allow for direct contact with prospects throughout the sales pipeline. Even when a company is not ready to use our service, we are able to maintain contact by virtue of existing in the same community. Additionally, when situations changes and a need arises, community members are more apt to do business with those they consider to be their peers, giving us a distinct advantage.
@Joe Sinkwitz, https://intellifluence.com
One of our most successful marketing techniques requires more time and strategy than it does money. To do it we like reaching out to publications and blogs in our industry and offering to write an original piece for them. Doing this gets your name out in front of other companies and potential customers in your industry. At the same time it also boosts your reputation for the search engines, because you also get high quality backlinks by writing for other sites.
Alex Reichmann , https://www.itestcash.com
The online marketing tactic that brings the most to our business is actually guest posting. It’s a great tactic for anyone but especially for marketing teams with limited budget. With guest posting you are able to move multiple growth levers at the same time. Guest posting helps:
– Increase your personal/company visibility within industry.
– Increase your personal/company credibility within industry.
– Helps you build website SEO domain authority.
– Helps you build your social channels and provides content for them.
– Is less expensive than paid advertising.
– Drive traffic to your website where you can convert visitors to customers.
@David Hoos, http://www.thegood.com
We use video as one of our primary marketing tactics. Especially in the B2B sales area. The video is incredibly persuasive. In addition to our own intelligent demo automation platform, we use video to tap into industry inside jokes and engage popular influencers in fun ways.
Chase Lewis, @goconsensus, https://www.goconsensus.com
Of course, there is always more you can do for your business. So, stay tuned and remember to stop by Brid.TV next week, when we’ll bring you more opinions and more useful marketing tactics.