Online Holiday Sales Expected to Hit $83 Billion
by | Nov 3, 2015 | Video Industry News | No Comments

According to recent Adobe’s 2015 holiday sales forecast, e-commerce sales are expected to hit record numbers in 2015, growing for 11% compared to 2014 and reaching $83 billion in sales. Adobe’s forecast shows during the Thanksgiving Day  e-commerce sales will reach $1.6 billion, and during the Black Friday is expected to reach $1.7 billion. Mobile will drive the majority of online shopping visits, for around 51 %. Social media-driven sales are  expected to stagnate, accounting for just 2% of referred visits. Facebook will keep the leading position, where the highest revenue per visit is expected to reach $1.24. The forecast still points about social media along with display ads will be the one to help consumers the most to reach for the best deals, as 14% of consumers discover discounts with the help of the social media sites, and 23% find discounts on display ads.

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Tagged: facebook ads, Holiday Sales, online advertising, video advertising