The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic.
According to the ‘2015 B2B Video Content Marketing Survey Results‘ study, 73% of B2B marketers claim video positively impacts on marketing results and ROI. When making video content in order to promote your company, its services or products, it’s very important to make quality video content that can engage the audience. by 2017, #video will account for 69% of all consumer #internettraffic Click To TweetBut is that enough? What if you have a good story, great video, but people aren’t watching it? Your effort will not pay off if you don’t pay attention to the following common mistakes that content marketers all over the world make:
You need to optimize your video content so that the audience can find it. The core of a SEO strategy for video content is focusing on increase conversions, link building, social shares, and building brand awareness through your video content. As of July 17th, there’s been spotted a change in how videos are displayed in search results, as Google is no longer showing video snippets for most of the brands and YouTube. Video snippets are one of the most popular forms of video content known to increase clicks and getting pages ranked highly. As a result of this, lots of blogs are suggesting to move all your videos to YouTube to get snippets and that way improve your SEO. If you want your video to end up being found in search engine results (SERPs) for a specific term, hosting on a different platform gives you more control over the ownership of your video. When embedding your videos on your web page, use online video platform to brand your video content and improve your SEO, as Custom SEO embed code influences your own site instead of YouTube. Videos for conversion should be self-hosted or hosted with a secure third-party solution because they should be used to get rich snippets and drive additional traffic to the “money pages” of a website. Video content can improve clickthrough rates, and even without snippets, you can create descriptive meta title and description tags that let searchers know you have a video worth watching on your page. Choosing keywords for your video is very important, especially when we are talking about the actual filename of the video since search engines seek for the filename and that way conclude what the video is about. You should consider making your video a mobile friendly one, as the usage of mobile devices is only getting bigger.
When making your video, make sure that it’s not only trying to sell your product, but that it’s informative and interesting to the viewers. You need to tell a story that will benefit the viewers.The message can be told in a catchy and interesting way, and in a short time frame. Show your audience how to do something with your video. One of the most frequented types of video content used for that purpose are Explained and Demo videos.
Social networks are already very important part of any marketing campaign. People are spending a lot of their free time on them so companies are using them to promote their products or activities in a more casual manner. According to latest data, Facebook is now seeing 100 million hours of video watched daily. We all know that the most effective way to communicate with your customers is using direct communication. Brid.Tv, as an example, gives our users a possibility to improve their social sharing experience by providing them with the option to fully enjoy their video consumption both on Twitter and on Facebook. Brid.Tv also provides our publishers with the option to monetize their video content on social networks. Whenever you share your player on Facebook, the Brid player will embed directly in your Facebook wall and if you chose to monetize your videos with a pre-roll, after clicking on the play button a, pre-roll will appear before your video starts playback in Facebook wall.
When making your video, take into consideration that it needs to be effective, not boring and that people usually don’t have time to watch the whole video. According to research by Visible Measures, 20% of your viewers will click away from the video in 10 seconds or less. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds. So you need to make your point at the beginning of the video, and not make it too long.
Every serious company must have true fans, who will follow your activities, watch your content, comment on it, share it.. That takes time, and dedication. You get fan base by updating your blog with quality content, being active in social networks, responding to their post regularly, attracting them in many ways.
For example, using our Brid.tv video platform, one of the ways to attract your customers even more, is to choose between several professional player skins we offer.