Since content marketing is an integral part of many marketing campaigns worldwide, most businesses have to publish fresh content regularly to stay competitive. In fact, as many as 60% of content marketers put out content daily. With such high publishing volume, it’s no wonder content creators eventually run out of content ideas for their websites.
That is particularly true because most of the web content created nowadays are blog posts. Blogs are currently among the three most popular content formats among marketing professionals worldwide. Because they are so widespread, you can’t deny that regular blog posts can get a bit dull. That only puts additional pressure on creators to come up with new content marketing ideas, which doesn’t help their case in the slightest.
As damaging as burnout and lack of inspiration can be on a creator’s psyche, there are ways to solve that. We have compiled a list of seven hacks you can use when brainstorming for content ideas to make the process as seamless and stress-free as possible! After that, we have even provided a few concrete website content ideas that are sure to drive traffic to your site and help rank higher on search engines!
So sit back, relax, and let’s get into it!
By following these seven tips, you won’t have to bang your head against the wall ever again to come up with fresh content for your website:
Let’s check them out in more detail!
Whenever you’re brainstorming for new content ideas, it’s best to think long and big! Jot down everything that comes to mind, and don’t stop after you reach your week’s limit. Why? Because once you get the inspiration ball rolling, you should use the momentum and continue until your ideas run dry. After all, all the extra topic ideas you write down today will spare you a potential headache next week!
Google exists to help people and content creators alike, so use it! That is a pretty simple but easy way to collect plenty of new ideas that many people overlook. Let’s suppose you need to write content on dog training and are looking for fresh ideas. Your google suggestions may look something like this:
As you can see, the relevant suggestions would be tips, books, collars, and clicker. These phrases could be excellent starting points for coming up with a topic people would be interested in reading. Now that you have these, you can branch out from there and consider writing about the best books on dog training, how clickers can help train your dog, etc.
Aside from these, Google’s “People Also Ask” section is your best friend!
It’s a real treasure chest brimming with topic ideas as it showcases what people are interested in learning about. So use it to your advantage!
Listening to feedback from your avid readers is an excellent way to get easy content ideas! Many users are more than willing to offer some excellent suggestions while interacting in the comments section. And even if they wouldn’t do it spontaneously, why not add a CTA at the end of your blog posts? You could ask them to leave their suggestions in the comments. You’ll see that many will be more than glad to help!
Perhaps the easiest way to get high-quality content ideas is to go to your company’s social media pages and ask your audience. Nowadays, there are over 3.6 billion people on social networks, so they’re a medium with one of the highest reach potentials in the world.
This method will prove particularly useful if you have a substantial social following. If you do, the best way to ask for topic suggestions would be to create a poll or a survey. Getting direct user feedback on what they want to see is undoubtedly the best way of getting valuable content ideas for your website!
If Google suggestions are your best friend, Google Trends is your best man! Why? Because it offers invaluable insight into the popularity of specific search terms at the moment. Everyone knows that the best way to approach content marketing is to focus on ongoing trends in your niche. That is where Google Trends can help!
Let’s take the same general topic example we used before — dog training. By going into the Google Trends console and entering your target keyword, you will get multiple useful information. The first thing you’ll see is something like this:
This graph illustrates the fluctuations in search popularity for your desired term for the selection region (in our case, the U.S.). We can see that “dog training” is relatively stable at around 100 searches per month, though it did see a significant dip in popularity throughout March and April. Considering that these two months were the COVID-19 pandemic’s peaks, such a drop in popularity is expected. That is why we can safely conclude this term will remain popular in the near future.
However, perhaps the most useful thing for your brainstorming endeavors is the “Related Queries” section.
Here, we can see what search terms are growing in popularity, so these are perfect keywords to create website content ideas around! So if you want to make your brainstorming session much easier, ensure you make the most use of Google Trends.
This idea is another one you can implement without much effort! All you need to do is conduct some quick competition research. There are multiple ways you can do that, and here are a few:
All of these can give you an excellent insight into what your competitors are doing that works. That allows you to take their content as inspiration to build yourself a new and improved take on the topic.
Last but not least, you can take advantage of a few online tools to brainstorm topic ideas. Most of these tools follow the same principle — you insert a few keywords you’d like your topic to revolve around and press a button. The site will then generate several different titles you can choose to build content around. It’s quite straightforward, really!
If you want to try one of these tools out, we suggest you take HubSpot’s blog topic generator for a spin!
If you’re still hopelessly lost even after all the tips we’ve given above, don’t worry; we’ve thought ahead. We prepared seven great content ideas you can use to drive plenty of website traffic, even if you’re all out of fresh ideas. All of these suggestions offer a unique and engaging approach to website content creation, and people love them! Here are seven website content ideas anyone can use that are real traffic magnets:
Let’s check them out!
While most of us look forward to the end of the year for holidays and Christmas spirit, digital marketers do so for the end-of-the-year industry prediction articles! Writing one is the perfect opportunity to sit back, review your company and industry data, and showcase your expertise by providing predictions for the following year.
These articles are held in high regard throughout the online world because they offer excellent food for thought on the future developments in your industry. That is what makes this type of content perfect for driving a lot of traffic and social shares, at least while the information is still current.
If December is approaching and you’re looking to make one final push for organic traffic before the year’s over, why not write one of these articles?
Interviews might not be the most accessible content format to create, but they are incredibly useful. And the best part about them is that most of the data you’ll need will come from the interviewees! And if you think that finding people willing to get interviewed will be challenging, think again. Most professionals feel flattered when asked if they’d participate in an interview, so you are unlikely to have issues.
Let’s not forget to mention the outstanding reach interviews get! That is because you won’t be engaging only your existing audience, but your interviewee’s audience as well. Most of the time, the people you interview will be more than happy to share your article (or video) when you release it. That will significantly boost your company’s brand awareness and earn you a surge in website traffic.
Here’s another straightforward but highly-valued piece of content — content roundups. The purpose of these posts is to create an overview of your website’s most popular content. All you will need to make this post is the page traffic data for your website! The entire purpose of this type of article is to syndicate existing content and remind your audience that it exists and that people love it. And if you want, you could also include other popular sites you enjoy in your roundup. Who knows? Maybe that earns you a few social mentions or backlinks!
If you’re out of website content ideas, why not try out some of the other popular content marketing formats? Your content doesn’t have to consist solely of blog posts! And what else is popular? Videos! In fact, they are so engaging that they have overtaken all other types of content and are now considered the most popular content marketing format on the web.
So why not try shooting some videos? They can help you keep your content fresh, engage your audience, and even boost your SEO efforts!
And if you’re feeling particularly adventurous, why not make the best of both the blogging and video worlds? That’s right; you can even start a video blog. You have nothing to lose but so much to gain, so we advise you to try it!
Another straightforward content idea would be to repurpose your existing content. But what do we mean by that? It’s quite simple — identify your best-performing pages and remake them in another content format!
That’s right — repurposing your blog posts with the highest amount of traffic into videos or even audio clips is an excellent way to cater to people with varying format tastes and preferences. What do we mean by different tastes and preferences, though? Here’s an excellent example — 66% of consumers prefer viewing a video than reading about a product or service. So having both options available lets you cater to a broader audience.
If you want even more content repurposing ideas, why not compile your existing content on related topics into an e-book? Not only can they help strengthen your brand, but they can also serve as real link magnets! And we all know that getting backlinks is essential for your site’s Google rankings!
If you haven’t already made one, why not create an industry-specific glossary like this video marketing glossary? As an established expert, this won’t prove challenging, but it will make the lives of all users interested in your products a lot easier! Being a newbie in an industry can be quite daunting, and a glossary of standard industry terms can help alleviate the discomfort users might feel when interacting with your website.
Case studies are yet another valuable and highly-sought after content format. After all, there is no better way of demonstrating authority than by using statistical data in your content. And these case studies help everyone by providing just that!
If you have a substantial audience you know you could engage to fill a survey or your company keeps regular tabs on industry-relevant data, why not contribute by sharing it in a blog post, an e-book, or an infographic? This content gains incredible amounts of traffic quickly because it’s so valuable. So if you want to create highly-relevant content without too much hassle, we suggest doing a case study!
If you need an example of what a fantastic case study looks like, here’s an example from Social Media Examiner.
We hope our article helped you deal with your lack of inspiration! We know how vital content marketing is for business worldwide, and we feel for content creators whenever that dreadful creator’s block takes over. We’ve all been there. That is why we hope our various brainstorming methods help you overcome that barrier and help you come out more creative than ever! And just in case you need a quick trump card, you always have the seven content ideas mentioned above to fall back on. May you never run out of ideas ever again!
Best of luck to you!