How to Monetize Your Video Content?
by | Nov 20, 2018 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?

Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.

On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.

Hoping to create an impact with your brand or business through video monetization? It’s not only possible but right now, there is actually an amazing variety of options out there. Click To Tweet

YouTube Video Monetization – The Good and the Bad

Okay, let’s be realistic. For the past several years, the biggest shows and celebrities have been relying on YouTube to establish an online presence. So, video creators on YouTube are currently facing a rather steep climb. These days, trying to compete on YouTube means you’re going up against names like Jimmy Fallon and Jerry Seinfeld, so yeah, you are basically looking at some heavy competition. Not to mention a ton of other creators who are regularly using YouTube to reach audiences.

It has become increasingly difficult for newbie video content creators and small businesses to make their own mark in the online video scene. Click To Tweet

For that reason, it has become increasingly difficult for newbie video content creators and small businesses to make their own mark in the online video scene. There are so many advantages and cons of utilizing YouTube. If you’re running your video business via YouTube:

The Good

Helps Practice the Art and Skill of Video Making: To be fair, there a few advantages of using YouTube for your business. For one thing, YouTube is a great platform where you can practice and become better at creating videos. It’s free and anyone can use it.

Expressing Ideas and Creativity: If you are passionate about something and you want to share ideas about technologies and ambitious projects, YouTube is a cool way to do it.

Promoting Brands or Products: If you manage to lure an audience, YouTube is a great place to additionally promote your business or product. It’s intuitive and very easy-to-get-into. It also offers considerable options in terms of sharing on other social network sites.

The Bad

A Time-Consuming Process: Quality video content usually requires writing a top-notch script (very few video creators improvise on camera and then get away with it). What’s more, you have to film it properly using the right equipment. You won’t go far unless the video is skillfully edited and then adequately promoted across social media sites. All this takes a significant amount of time.

A Tough Way And Long Road to Profit – Starting out any business or creative venture of any kind on YouTube is even more challenging because it’s going to take a huge amount of time to create and grow a video channel. When making videos on YouTube, it’s down to you to come up with quality content. Once you’re done with that, you can expect the very first actual profit after at least two years, unless you get really lucky or manage to create viral content regularly.

Facing Great Competition – Launching an online video business on YouTube means you’ll be dealing a lot of competition. That’s not even counting big authors like PewDiePie or Smosh Brothers, but also thousands upon thousands of people and businesses who are starting out same as you.

The Problem With Monetization – It was noted that 96.5% of YouTubers are not bringing in enough income to break the poverty line. There’s no denying that only few YouTube channels manage to break even or even surpass the threshold and actually manage to earn some proper income via their videos. Even the lucky few who manage to earn from YouTube videos, their income is not theirs to control. How much you earn will depend on several factors:

  • Satisfying the viewership on a weekly basis.
  • Viewership stats can change unexpectedly for no reason at all.
  • Advertisers are difficult to get and they each have their own policies and demands.
  • Video sponsors won’t come easily either, you have to get to an audience first.
  • YouTube and Google alter their partner programs and profit limits whether you like it or not, and they can do so any time they want.

 

Let’s say you’ve been posting videos for a few years, and you did your best to post quality video content and how you managed to get into the YouTube Partner Program, so you can now make money through video ads. Well, both advertisers and YouTube can hang businesses out to dry easily by rejecting sponsoring your video content, thus practically killing off their income without warning or pre-notice. In short, it’s not a very stable environment to have a thriving video-based business, especially one that relies heavily on ad revenue.

Assuming Control of Your Video Business

With all previously said this is where alternative video platforms, such as BridTV, come in. Ideally, when you are looking to create a steady profit and satisfactory ROI with video, you ought to keep an eye on services that give you access to all the key features every modern-day video platform should have. For instance, with features like VAST 4.0 tags in place, you are able to neutralize slow load times, which opens the road to smooth and fluid ad experience. This is the kind of thing that’s going to help you monetize videos more efficiently.

The first step towards increased video revenue is finding a niche audience. Click To Tweet

Video Ads at the Heart of Editorial Content

There’s no denying that audiences are getting fed up when they are forced to interact with numerous types of aggressive and badly placed ads both on web pages and within video content. Moreover, this state of affairs is also a nightmare for advertisers, publishers, and diverse online businesses. They cannot make a profit without being annoying to the consumer. Publishers face a significant challenge when attempting to boost their revenue without getting in the way of the consumer’s online experience.

The solution for this is indeed possible with video platform technologies such as BridTV’s native outstream unit. It basically means placing a video, any video, as an ad at the very heart of editorial content, which proved to be immensely effective. It works for publishers and it does not disrupt the user experience.

Using alternative video platforms denotes similar features that lead to faster and more effective video monetization, such as Header Bidding or Video Player Bidding. Not only does it improve monetization but it reduces latency, and leads to a better consumer experience.

Find Your Niche Audiences

Traditionally, the first step towards increased video revenue is finding a niche audience (i.e. consumers that respond positively to your ads/products). Admittedly, you have a fair chance of connecting with your target audience via public services such as YouTube and social network sites such as Twitter, Facebook, Reddit, Instagram and so on.

However, nailing your niche audience is one thing, but then you have to focus on retaining it. Handy tools such as the GEO Module will help you pinpoint your audiences or website visitors by IP address within the video player itself.

It’s Not About Technology, It’s About Your Perception of Technology

In conclusion, there are so many roads to take when approaching your video marketing strategy. The key thing to remember is that YouTube can actually be very useful, as long as you know how to use it. These days, due to the huge competition, your best option is to use YouTube as a side-project or simply a platform that’s suitable for promoting your product/brand.

The next crucial step is to diversify your income via other services such as Patreon. That’s if you’re a video content creator. Advertisers, ad agencies and publishers, on the other hand, whose business endeavors focus solely on ad revenue, are better off migrating to alternative video platforms who offer numerous better options, more control over monetization and generally smoother video services and video tech.

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Tagged: Monetization, video ads, video content monetization