Mobile Will Dominate Programmatic Advertising, Leaving PC Behind
by | Oct 13, 2015 | Video Industry News | No Comments

EMarketer’s new report predicts that mobile programmatic advertising will be worth $9.33 billion in 2015, accounting for 61% of total programmatic display ad spending in the US. eMarketer’s stats show by 2017 mobile programmatic advertising will be worth $20.4 billion compared to PC (only $6.34). Due to the report, video and so-called native advertising are expected to dominate in the programmatic growth in mobile.

Read more: http://marketingland.com/report-mobile-to-dominate-programmatic-advertising-leave-desktop-in-the-dust-146420

Tagged: mobile advertising, stats, video advertising